1937 Michelides Ltd WAFL Claremont Postcard

This was the fifth, and last-known, release of WAFL postcards. Issued in 1937 by tobacconists Michelides Ltd, of Northbridge, the cards featured plain-looking black-and-white team shots with the players’ names underneath. On the reverse was printed: “With Compliments of Michelides Ltd. President, Luxor, White Oak, ML Tobaccos, Cigarettes.” These were originally thought to have been issued in 1938, but the recent discovery of an advertisement in the local press from August 1937 allowed for the correction to be made. The advertisement also revealed that a card was obtained by bringing (or posting) the inside wrapper from a tin of Michelides tobacco to the company’s Forrest Place shop.